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Community Management

[CM] Types of Members & Motivations (A3)


Description
There is no universal answer to the question "What do my members want?". This course illustrates the different types of motivations that make members participate in a Community. A Community Manager should always be aware of the different member types in his or her Community and what motivates them.

Content:

- Amotivation
- Extrinsic and intrinsic motivation
- Passive participation
- Active participation
- Common member types

This course is categorized as 'Basic Training'
Content
  • Video: Types of Members and Motivations
  • Amotivation: Why people don't participate
  • Deciphering a member's message
  • Self-Test: Members and Motivation
  • Bonus-Video: Social Science for Online Communities
  • Assignment: Types of Members & Motivations
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
Prerequisites